The tipping point for Twitter's popularity was the 2007 South by Southwest (SXSW) festival. During the event, Twitter usage increased from 20,000 tweets per day to 60,000.[20] "The Twitter people cleverly placed two 60-inch plasma screens in the conference hallways, exclusively streaming Twitter messages," remarked Newsweek's Steven Levy. "Hundreds of conference-goers kept tabs on each other via constant twitters. Panelists and speakers mentioned the service, and the bloggers in attendance touted it.
Reaction at the festival was highly positive. Blogger Scott Beale said that Twitter "absolutely ru SXSW. Social software researcher Danah Boyd said Twitter the festival. Twitter staff received the festival's Web Award prize with the remark "we'd like to thank you in 140 characters or less. And we just did!Previous Twitter logo, used until September 14, 2010.
The first unassisted off-Earth Twitter message was posted from the International Space Station by NASA astronaut T. J. Creamer on January 22, 2010. By late November 2010, an average of a dozen updates per day were posted on the astronauts' communal account, @NASA_Astronauts.
In August 2010, the company appointed Adam Bain as President of Revenue from News Corp.'s Fox Audience Network.
On September 14, 2010, Twitter launched a redesigned site including a new logo.
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